There are number of marketing and advertising books that suggest that societies can be understood and analyzed by its advertising and its media, but when it comes to the US Hispanic market though, I particularly don’t agree with Madison Ave. and I would like to encourage you to put this thought on hold for a [...]
Continue reading...6. January 2009
If los Tres Reyes Magos, were in Obama´s team and in charge of the immigration reform, I’m sure they would take care of securing the borders and make everyone pay taxes in a snap - those are King’s priorities, right? They would also stop persecuting illegal aliens like animals and would also recognize that [...]
Continue reading...6. October 2008
As published in HispanicTrending.net on Oct 3rd. If you think that reaching agreement on a financial bailout was difficult, stay tuned for the upcoming suspense and drama in the immigration reform. Whoever becomes the next U.S. President will have a huge challenge ahead and he will have to do it in 48 months or less. While [...]
Continue reading...25. September 2008
You do not have to be latino to register. All U.S. citizens are welcome to register. Per VOTO LATINO’s website: “Founded in 2004, Voto Latino works to promote an enfranchised America by leveraging celebrity voices, the latest technology and youth themselves to promote positive change. Voto Latino seeks to empower our community. In 2006, Voto Latino [...]
Continue reading...2. September 2008
I’m in the middle of a trip to Mexico City and I’ve been paper blogging, so I’ll post a few interesting things in the following weeks. But one of my Google Alerts for “Hispanics Online” brought me an article called Tips and Suggestions on How to Sell Real Estate Online, and I just couldn’t stop [...]
Continue reading...20. August 2008
Communispace recently released some reassuring information regarding the behavior of US Hispanics in Spanish-language private online communities. While the publicly available results were not surprising, I was happy to hear echoes to what some of us in the industry have been pushing for a while: its not only about Spanish only. The report suggests that “marketers [...]
Continue reading...14. August 2008
A couple days ago I read an article at politico.com that described how the Republican and Democratic conventions were using technology to further engage people in the political process, from simple presence in social networks to HD video multi-angle web feeds and touch screen kiosks. It also highlighted the fact that Hispanics and young people [...]
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7. August 2008
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